Marketers who prioritize their blogging efforts are 13 times more likely to see a positive return on investment.
After all, informative blog posts offer more value to potential customers.
Consequently, you’ll earn the audience’s trust, generate high-quality leads, boost your SEO efforts, and ultimately establish yourself as an expert within your industry.
In other words, content creation should be the focal point of your marketing strategy.
This especially rings true for local businesses, as establishing a strong relationship with the target audience and increasing brand awareness are all the more important.
But a local content strategy isn’t all about publishing random content from time to time, as it needs to cater to your target audience and your location.
You’ll also have to do a lot of research, planning, and experimenting. Without the right set of tools, you’ll most likely have a hard time making the most out of your strategy.
That said, let’s take a look at some of the tools you’ll need for creating a local content strategy.
Finteza reveals everything you need to know about your audience.
Its advanced analytics features will give you an insight into how visitors found your website, what type of devices they use, their geographical location, and even their spoken language.
This tool also enables you to segment your traffic based on certain criteria. Consequently, you’ll get to create more specific reports faster.
For instance, you could set Finteza to display information about mobile visitors who found your website through the Google Ads campaign and clicked on the Sign-Up button.
Furthermore, this tool evaluates traffic quality from any advertising channel by analyzing user behavior. You can use this information to determine which channels are worth paying for.